Advertisement Policy

1. Purpose and Scope

At Doorstep Auto Parts ("doorstepautoparts.com", "we", "us", or "our"), our mission is to provide transparent, trustworthy sourcing for recycled, remanufactured, and replacement automotive components. This Advertisement Policy sets forth the principles and standards governing all promotional messages, online advertisements, product directory listings, search engine campaigns, social media advertisements, and print communications published by Doorstep Auto Parts.

Our objective is to ensure that every vehicle owner, independent technician, and collision facility receives truthful, substantiated, and unambiguous information before initiating a part request or finalizing a transaction.

2. Product Accuracy and Condition Disclosures

Automotive replacement parts—particularly recycled OEM assemblies such as engines, transmissions, transfer cases, and body panels—carry unique variations in mileage, visual grade, and included peripheral accessories. Our advertising guidelines require:

• Clear Condition Labeling: Advertised parts must be explicitly categorized as Used (Recycled OEM), Rebuilt, Remanufactured, or New Replacement.
• Part Number and Fitment Context: Product advertisements cite vehicle year, make, model, engine displacement, drivetrain, and when applicable, OEM casting or interchange part numbers.
• Inventory Scope Notice: Online catalog entries describe our verified sourcing network capacity rather than instantaneous off-the-shelf inventory. Individual donor vehicle availability, mileage, and testing records are confirmed directly with our sourcing team before any payment is collected.
• Representative Illustrations: Diagrams, exploded schematics, and vector illustrations published in advertisements are representative visual guides designed for identification purposes and do not portray the cosmetic appearance of specific salvaged parts.

3. Pricing, Savings, and Promotional Claims

All pricing representations and promotional offers must reflect verifiable market realities:

• "Save up to 50% Off Dealership Pricing": Comparisons citing dealership savings are calculated against original equipment manufacturer (OEM) dealer retail list prices for brand-new replacement units of comparable fitment. Actual savings vary based on component rarity, condition, year, and vehicle class.
• Transparent Quotations: Any advertised price estimate is subject to vehicle-specific verification. Final written quotes include all applicable freight fees, residential liftgate surcharges (if required), and core charges before customer agreement.
• Expiration and Availability: Promotional discounts or seasonal promotions are valid only during stated promotional windows and may be subject to geographic freight parameters.

4. Prohibited Advertising Practices

Doorstep Auto Parts strictly prohibits and rejects any marketing materials that contain:

• False or unsubstantiated performance, fuel economy, or horsepower claims.
• Deceptive claims regarding part origins, undisclosed structural repairs, or altered odometer readings from donor vehicles.
• Unqualified statements such as "fits all vehicles" or "guaranteed universal fitment" without explicit vehicle qualification.
• Hidden fees, undisclosed non-refundable deposits, or deceptive shipping charges.
• Defamatory or derogatory statements regarding competitor services or vehicle manufacturers.

5. Endorsements, Reviews, and Testimonials

Customer testimonials, ratings, and case studies featured in our advertisements reflect genuine experiences from authentic retail customers and repair shop partners:

• No customer is paid or compensated to provide deceptive or misleading positive reviews.
• Individual results and installation timelines may vary based on mechanic availability, vehicle complexity, and geographic shipping destination.
• Third-party accreditation badges (such as the Better Business Bureau emblem) are displayed in compliance with the issuing organization’s trademark and licensing criteria.

6. Compliance with Applicable Laws

Our advertising practices comply with all Federal Trade Commission (FTC) guidelines, including the FTC Guides Against Deceptive Pricing, Truth in Advertising standards, Magnuson-Moss Warranty Act disclosure mandates, and applicable state consumer protection statutes regarding the sale of used automotive parts.

7. Inquiries, Corrections, and Contact Information

If you believe an advertisement published by Doorstep Auto Parts contains an inaccuracy, ambiguous statement, or technical typographical error, we encourage prompt notification so we may review and correct the publication: